Is The Equal Housing Opportunity Logo Required In Real Estate Advertising

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Frequently Asked Questions

Do I have to use the Equal Opportunity logo in ads?

Yes. While the federal Fair Housing Act (FHA) by its text does not require the use of the Equal Opportunity logo or slogan — “Equal Housing Opportunity” — in any ad, the fact is that using the logo and statement reflects management’s commitment to fair housing compliance.

Does the Equal Opportunity logo have to be FHA compliant?

While the federal Fair Housing Act (FHA) by its text does not require the use of the Equal Opportunity logo or slogan — “Equal Housing Opportunity” — in any ad, the fact is that using the logo and statement reflects management’s commitment to fair housing compliance.

Do I need to advertise Equal Housing Opportunity on business cards?

In a word, yes. As those business cards will be considered advertising, the best practice in our Fair Housing Act world is to include the equal housing opportunity logo on your cards. Advertising includes flyers, brochures, billboards, mailings, radio, tv ads, newspaper ads,...

What is the size of the Equal Housing Opportunity logo?

Equal Housing logo or wording “Equal Housing Opportunity” needs to be displayed on all advertising larger than 3”x3”. (Minimum size of the Equal Housing Logo is ½”x ½”) Keller Williams Realty Phoenix logo must be prominent (the one that looks like the United States).