Is The Equal Housing Opportunity Logo Required In Real Estate Advertising

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    Do I have to use the Equal Opportunity logo in ads?
    Yes. While the federal Fair Housing Act (FHA) by its text does not require the use of the Equal Opportunity logo or slogan — “Equal Housing Opportunity” — in any ad, the fact is that using the logo and statement reflects management’s commitment to fair housing compliance.

    4 hours ago The authority for fair housing requirements in credit advertising is the Fair Housing Act. Historically, HUD has mandated the use and size of the fair housing, or “outhouse,” logo. HUD has dropped that rule. The current state of fair housing advertising is as follows: OCC: No advertisement or other published statement shall indicate any

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    9 hours ago In some advertisements, HUD’s Equal Housing Opportunity logo (EHO) may be used. The EHL (or EHO), including the equal sign and …

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    Just Now Equal Housing Opportunity. Download (JPG 210.65 KB) Download (EPS 5.3 MB) Download (PNG 25.14 KB) Advertisement.

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    5 hours ago Table II (see Appendix I) contains copies of the suggested Equal Housing Opportunity logotype. Table I. A simple formula can guide the real estate advertiser in using …

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    8 hours ago The Equal Housing advertising requirements are covered under Section 338.3 of the FDIC rules for state-chartered nonmember banks. They come into play when a bank, …

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    9 hours ago (b) Selective use of equal opportunity slogan or logo. When placing advertisements, such selective use may involve placing the equal housing opportunity slogan or logo in …

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    Just Now Complaints alleging discrimination in housing may be filed with the nearest office of the United States Department of Housing and Urban Development (HUD), or by calling HUD’s toll free …

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    7 hours ago Real estate questions, answers, advice, opinions, blogs & articles. MENU. MY LIST 0. When doing ad marketing is it required to include the equal housing logo and the …

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    9 hours ago Equal Housing logo or wording “Equal Housing Opportunity” needs to be displayed on all advertising larger than 3”x3”. (Minimum size of the Equal Housing Logo is ½”x ½”) Keller …

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    7 hours ago The equal housing opportunity logo (reproduced below) is a picture of a small house with the words “equal housing opportunity” directly beneath it. The guidance provides …

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    9 hours ago In addition to the above disclaimer, all advertising for housing, including lending, should contain the Equal Housing Opportunity slogan or logo according to HUD regulations. The federal …

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    6 hours ago Equal Housing Logos & Language Requirements. According to the FFIEC Social Media Guidance, social media sites are considered an advertising medium and, as such, the Fair …

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    1 hours ago Real Estate Advertising Guidelines 2. Supervision Responsibility Whatever the type of license held, real estate licensees must know and comply with all aspects of Real Estate Law that …

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    1 hours ago Always include the Equal Housing Opportunity Logo and/or statement on any and all advertising, including signage, websites, flyers, etc. Do not imply in any way to any …

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    6 hours ago Just – Don’t. When you are advertising residential real estate, you must avoid discriminatory language or images used in a context that would indicate a violation of the Fair Housing Act. …

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    3 hours ago HUD does not require the posting and maintaining a fair housing poster on vacant land. 24 C.F.R. § 110.10 (b) (1). All real estate brokers and agents must post and maintain a …

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    Frequently Asked Questions

    Do I have to use the Equal Opportunity logo in ads?

    Yes. While the federal Fair Housing Act (FHA) by its text does not require the use of the Equal Opportunity logo or slogan — “Equal Housing Opportunity” — in any ad, the fact is that using the logo and statement reflects management’s commitment to fair housing compliance.

    Does the Equal Opportunity logo have to be FHA compliant?

    While the federal Fair Housing Act (FHA) by its text does not require the use of the Equal Opportunity logo or slogan — “Equal Housing Opportunity” — in any ad, the fact is that using the logo and statement reflects management’s commitment to fair housing compliance.

    Do I need to advertise Equal Housing Opportunity on business cards?

    In a word, yes. As those business cards will be considered advertising, the best practice in our Fair Housing Act world is to include the equal housing opportunity logo on your cards. Advertising includes flyers, brochures, billboards, mailings, radio, tv ads, newspaper ads,...

    What is the size of the Equal Housing Opportunity logo?

    Equal Housing logo or wording “Equal Housing Opportunity” needs to be displayed on all advertising larger than 3”x3”. (Minimum size of the Equal Housing Logo is ½”x ½”) Keller Williams Realty Phoenix logo must be prominent (the one that looks like the United States).

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